Press Releases - How To Make Them Work For You
Learn The Basics for Writing Press Releases That Work
It is the subject of great debate as to whether or not press releases are useful anymore. The truth is that press releases are useful like they always have been. Many IMers actually believe that they are not useful simply because they are not using them properly to build their business in the way that they should. For the most part, there is so much more to press releases than using the free distribution tools that are available, and sending out a poorly crafted article with a link to what you want them to buy. In the following paragraphs, you will learn how to build your business using press releases. If done right, you can be extremely successful using them in the proper manner.
Since you will using PR's for your business, use a wise quote that you have created. If you work with a partner, it might be a good idea to quote him or her. Do not worry about quoting the head of the business which is you. Bear in mind that the nature of a press release means it is anonymous except it is from the particular business. But always use a quote because it lends credibility and makes it more personal. Since this is all about news, then the quote has to be newsworthy and important. When it comes to format and content, the rules have not changed in a long time. A properly written release will typically be a page or even less. With that in mind, you will keep the word count to less than about 500 words. The reason for the format is because that is what news editors want to have. If your business news is thin, then there will not be an issue except for how to make it a single page.
When you are first starting out it is a good idea to use a template because most press releases follow a standard sort of format. Even though a PR is short, they have to create a professional image and a good impression. There are a lot of templates online that company website you can find and follow. Since the format is standard, you will not see much if any variation. Seriously, you must follow the industry guidelines for the format unless you just want a low-quality backlink.
If you want to be successful online, you can use press releases to help you achieve your goals.
We ask again - why would you believe anyone that said otherwise? Those that have this opinion are typically the ones looking for overnight success without doing anything. You can start building a foundation for success using the tricks and tips in this article. With some research, you'll turn up plenty more.